February 27, 2022
Valentine's 2022: the classics still win
Red roses still outsell every other Valentine's arrangement two-to-one across our orders. But the customers who came back twice this week ordered something different the second time. Here are the four arrangements we'll remember from this Valentine's.
What sold
Sixty-eight per cent of our Valentine's orders this week were red roses — long-stem, twenty-five or fifty per arrangement. The classic still wins.
But the customers who came back to us two or three times in the week didn't order red roses both times. The first order was the classic — for the partner. The second was different — for the mother, the friend, the colleague. That's where the variety lived.
Four arrangements we'll remember
- The Pastel Garden — soft pink garden roses + white ranunculus + eucalyptus. We sold thirty.
- Two Stems — exactly two long-stem red roses, one in pink. Subtle. Half the price of the box. Sold out twice.
- The Office Bouquet — neutral cream, no red anywhere, deliberately ungendered. Bought by people sending flowers to colleagues.
- The Big One — fifty white peonies, the kind a husband orders when he's twenty years deep and still trying.
Pre-order Valentine's 2023
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