January 14, 2024
Looking back at 2023
47 weddings, 73 corporate accounts, 412 active subscribers, 8,200 individual bouquets. Some lessons we'll carry into 2024 — and a thank-you to everyone who chose us.
The numbers
- 47 weddings designed and installed
- 73 corporate accounts active at year-end
- 412 active flower subscribers — up from zero in January
- 8,200 individual bouquets sold across counter, online, and hotel
- 3 new team members — two florists and one delivery coordinator
- 0 wedding-day disasters (knock wood)
Three lessons we'll carry into 2024
Subscriptions changed our business. We launched the subscription program in January 2023 because we wanted predictable weekly volume. Twelve months later it's 22% of our revenue and counting. Subscribers spend more on occasions too — they trust us, they see our work weekly, they think of us first.
Corporate accounts are real. When we onboarded our first hotel concierge contract in March, we didn't fully believe it would scale. By Q4 we had 73 corporate accounts. They're harder to win and easier to keep than retail customers.
Floree's tools made the difference. This is our second year on the Floree.ai platform, and the FTA-compliant invoicing alone has saved our finance team hours every week. The AI arrangement pricing is ridiculous in the best way — twenty seconds to quote a walk-in.
Thank you
To every subscriber, every couple who trusted us with their wedding, every hotel concierge who picked up our invoice — thank you. 2024 is going to be bigger, more deliberate, more honest. See you on the other side of New Year's.