July 2, 2023
Corporate gifting: the quiet revenue side of our shop
Twenty-eight per cent of our revenue this quarter came from offices, hotels, and concierges — not walk-ins. Here's how the corporate gifting side of Flower Corner works, and how we're expanding it.
What corporate gifting looks like
Corporate gifting is the part of our business that doesn't walk in the door. It's the:
- Reception arrangement at a Dubai law firm, refreshed every Tuesday
- VIP bouquets the Mall of the Emirates Marriott concierge sends to celebrity guests
- Birthday flowers the HR team at a Sharjah insurance brokerage sends to every employee
- Event florals for a bank's quarterly celebration
- Employee work-anniversary gifts for a 200-person tech firm
What's in it for the corporate
- One invoice a month, FTA-compliant, paid net-30 — no twenty separate orders
- Tier-2 pricing — 18–24% below retail
- Account manager — one of our team owns their account
- Reliability — same flowers, same dispatch standard, every time
What's in it for us
- Predictable revenue
- Higher margin (no card-payment friction; net-30 cuts processing fees)
- Lower variability — we don't hold hospitality bouquets unsold
How to start
If your company sends flowers more than 4 times a month, we should talk about a corporate account. WhatsApp the shop, or book a call.