January 20, 2025
A quiet January, and the 2025 plan
After the December rush, January is the quietest month in retail flowers. We're using it to retool: refreshed subscription tiers, a new corporate gifting menu, and a partnership we're excited about.
What's new for subscribers
We're refreshing the subscription tiers based on feedback from year two:
- Petite Mini (AED 70/wk) — for small kitchens, single bowl
- Petite (AED 90/wk) — unchanged, the most popular tier
- Classic (AED 180/wk) — unchanged, generous arrangement
- Statement (AED 380/wk) — refreshed with larger reception arrangements
- Statement Plus (AED 580/wk) — new, designed for hotels and large foyers
Existing subscribers stay on their current tier and pricing. New tier options are visible in the customer portal.
Corporate gifting menu
We're publishing a dedicated corporate gifting menu — eight pre-designed gift packs (employee anniversaries, baby announcements, get-well, condolences, retirement, milestone birthdays) at fixed corporate-tier prices. Saves the HR contact from reinventing every order.
A partnership
We're partnering with a small-batch chocolatier in Al Qasba and a local candle-maker in Al Quoz to offer flower + chocolate + candle gift boxes for the holidays. Limited release in February for Valentine's and beyond.
Thank you
January is quiet but full of preparation. Thank you for trusting us through year three. 2025 is going to be deliberate.